Associate Director, Customer Experience
Company: MRM McCann
Location: Princeton
Posted on: November 20, 2024
Job Description:
Job Title: Associate Director, Customer Experience (CRM &
Data)About this Role: This colleague will lead digital-first brand,
messaging, segmentation, and communication and relationship
management strategy for our clients. He or she will be responsible
for turning insights into actionable strategies and creative
recommendations that ultimately drive results. The single most
important aspect of the job will be her/his ability to articulate
these insights into written compelling and persuasive
presentations. Another important aspect of this role will be
helping teams create on-strategy ideas and platforms, inspiring
them to think differently, breathing new life. This role will work
specifically with clients in the health, wellness and
pharmaceutical category and it is important the candidate
understands consumer, caregiver and HCP (health care professional)
marketing.Responsibilities:
- strategic voice for developing holistic relationship management
strategies that can be applied across multiple business lines,
different stakeholders and various channels and platforms.
- Craft strategic platforms, strategic briefs, value propositions
and messaging for various initiatives
- Develop focused and inspiring creative briefs for compelling
customer experience and relationship marketing programs and
execution.
- Guide creative from program concept to execution, ensuring the
work is always on strategy and aligned with best practices and
industry learnings.
- Writes clear and concise situational analyses (with a strong
narrative), POVs, presentations and other business analyses reports
that lay the foundation for marketing, media, data, website, and
application development projects.
- Interfaces with lead account and creative teams at the agency
to deliver smart, differentiated, and strategically grounded ideas
to the client.
- Partner in data strategy and recommendations that incorporate
the understanding and connection to marketing automation platforms
(like Salesforce and Adobe) and potential customer data platforms
(i.e. Tealium, etc...)SKILLS/QUALIFICATIONS:
- You are able to elevate the thinking of internal and client
teams to achieve breakthrough digital solutions and campaigns. You
push to do what is strategically sound in the long-term, grounded
in a deep understanding of the clients' business and the trends
driving the industry forward.
- You are able to develop strategies for multiple channels, with
a practical understanding of the technologies, tactics and data
leveraged to achieve these strategies.
- You're a critical thinker, and able to distill a lot of
information into cohesive strategies and recommendations.
- You have experience with customer experience planning, customer
journey mapping, and segmentation with an understanding of the
marketing technology and performance strategy that is connects that
experience
- You do your best work in a collaborative setting. You can work
in lock-step across agencies, internal teams and partners,
encouraging team efforts and balancing multiple needs and
expectations.
- Solid grounding in research and behavioral analysis including
both primary/secondary and qualitative/quantitative research
methodologies.
- Must be a polished and strategic communicator - both written
and verbal/presentation.
- You have 8-10 years' work experience in direct/digital
agencies, digital strategic consulting or marketing, communications
or brand strategy.
- A strong background in health, wellness and pharmaceutical
marketing.
- A background in hepatology experience is a plus
- Bachelors requiredAbout MRMMRM is a modern relationship
marketing agency that delivers transformative creative solutions at
the intersection of business, culture, and technology. MRM operates
in a borderless, integrated way, to allow for greater collaboration
and velocity-all to the service of helping businesses grow
meaningful relationships with people. MRM is part of McCann
Worldgroup and the Interpublic Group of companies (NYSE: IPG), and
spans 35 offices across North America, Latin America, Europe, the
Middle East, and Asia Pacific. For more information, please visit
.We love our diverse workplace! MRM is an equal opportunity
employer and does not discriminate on the basis of race, color,
gender, religion, age, sexual orientation, national or ethnic
origin, disability, marital status, veteran status or any other
occupationally irrelevant criteria.
Keywords: MRM McCann, New Rochelle , Associate Director, Customer Experience, Executive , Princeton, New York
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